Who We Are 




Connect with me on LinkedIn


Why the Certification Matters

Lori Gervais, CFP®, Director, manages financial plans for select families and family business owners.  Lori graduated summa cum laude from Husson University with a B.S. in Business Administration and a concentration Finance.  She continued her studies through the College of Financial Planning at DePaul University to become a CERTIFIED FINANCIAL PLANNER™ professional, and is a member of the Financial Planning Association of Southern Wisconsin

Lori has been featured in The Milwaukee Business Journal and News Graphic for her expertise on financial planning for women. Additionally, Lori has been recognized in Milwaukee Magazine for six consecutive years as a FIVE STAR Wealth Manager(SM) - Overall Satisfaction.   She also has been recognized on a national level, being selected to attend the “Top Women Advisors Summit” hosted by Barron’s magazine and R.J. Shook. Lori was recently recognized as #35 in the state of Wisconsin as a Forbes' Best in State Wealth Advisor by SHOOK Research and was named to the 2017 Top Wealth Advisor Moms by Working Mother and SHOOK Research.

Lori is active in the Milwaukee community as a board member and volunteer for various organizations.  She is the past President and current board member for the Big Brothers/Big Sisters of Ozaukee;  member of TEMPO Milwaukee and FOCUS - Ozaukee Women Business Owners.  As a way to give back to the community, Lori has taught a continuing education course on Women & Investing at Cardinal Stritch University, has volunteered as a presenter for several local non-profit agencies, and currently teaches a Retirement Planning course in Mequon.

Find out more about these investment professionals on FINRA's BrokerCheck >






Connect with me on LinkedIn

Roger Gervais, CFA® offers clients disciplined investment planning expertise and services, via a consultative process, that help them define and achieve their goals. As a manager within Baird’s Private Investment Management program, he specializes in working with institutional and individual clients to optimize their long-term investment decisions.

Prior to joining Baird, Roger had a successful career as an engineer and engineering manager.  This experience taught him accountability and the difference between theory and application, enabling Roger to understand complex problems as well as the ability to provide reliable solutions. 

Complementing his investment experience, Roger has earned various institutional-level investment credentials.  He has a bachelor’s degree from the University of Maine and his Master’s in Business Administration with an emphasis Finance from Concordia University.  In addition, he has earned the right to use the Chartered Financial Analyst designation.  These credentials have helped him to further develop his understanding of portfolio and wealth management benefitting both institutional and high net worth clients.

Outside of work, Roger and Lori enjoy global travel, skiing and spending as much quality time with their three children as possible. They are active church members and he currently serves on the audit committee.

Find out more about these investment professionals on FINRA's BrokerCheck >






Connect with me on LinkedIn

J. Bary Morgan, CFA® joined Baird in 1992. He helps individuals and families make smart financial decisions so they can build and protect their wealth over time. He works for each client as if they were family and strives to build long-term, multi-generational relationships built upon trust and superior client service. Bary’s investment approach of “institutional thinking for individual investors” brings the rigor and sophistication that typically characterize institutional portfolio management to affluent families.

Prior to joining Baird, Bary spent two years with Arthur Andersen & Co. in their Chicago office. While at Andersen, he focused on family wealth, estate and tax planning. Bary holds a bachelor’s degree from Louisiana Tech University and earned a Master of Business Administration degree from Indiana University. He earned the right to use the Charter Financial Analyst designation in 1995.

After 18 years as a Senior Portfolio Manager for Baird Investment Management, Bary joined Baird’s Private Wealth Management group in 2010.

Bary and his wife Amber live in Whitefish Bay with their three children: Nicholas, Mikayla and Alexandra. Bary serves on the Endowment Committee of the Next Door Foundation and is a volunteer mentor with Training Ground. He enjoys spending time in the outdoors with his family.

Find out more about these investment professionals on FINRA's BrokerCheck >



  Leslie Buck




Julie Kiel has been with Baird for more than 30 years. She joined Baird’s headquarters in 1982 and spent over 10 years in operations, client services and as a supervisor in the IRA Department. After joining the North Shore branch in 1993, she obtained her securities licenses becoming one of the few licensed assistants at the time.

Julie has served as an office mentor and trainer for 19 years. In 2008 she received the Baird 2008 ALL STAR award, recognizing her superior client service skills, integrity and service.

Julie lives in Thiensville enjoys spending her free time gardening and reading.







Pam Grahl is the Office Administrative Supervisor at Baird’s North Shore office.

She began her career at Baird as the office receptionist in 1998 before being promoted to Client Relationship Assistant a year later.  Since then, she has steadily grown in responsibility; she is FINRA Series 7, 9, 10 and 66 licensed and continues to add to these achievements. 

Pam is a past member and chair of Baird’s Registered Assistant Advisory Council, where she helped set Baird’s standards for client service. She is currently a member & co-chairperson for the Branch Leadership Council, a council developed to strengthen and empower Branch Support Leadership. In 2009, she was honored as a CRA All Star, an award given by Baird for outstanding client service and willingness to go the extra mile for clients and Baird.

Pam is married to Jody and they have two children, Ashley and Justin.  She has been a team captain for Relay for Life since 1999.  In her free time, she enjoys water sports, volunteering at BBBS of Ozaukee County and spending time with her family. 


Expert Team

In order to take a comprehensive evaluation of the entire range of your financial needs, we have a team of carefully selected professionals, each with a high level of knowledge and skill in key financial areas.  Our team of specialists evaluates all aspects of your financial situation and devises appropriate financial solutions.


Bruce Bittles
Bruce joined Baird in 2002 and provides stock market analysis to Baird's retail, institutional and corporate clients. He is also a member of Baird's Investment Policy and Stock Selection committees. Bruce began his investment career as head trader at the options trading firm of Thomas, Haab and Botts in New York City, where he served for nine years. In 1974, Bruce joined J.C. Bradford & Company to establish and head their options department. In 1985, he joined Bradford's research department, where he was partner in charge of market strategy until the company was acquired by Paine Webber in 2000. He received both his Bachelor of Science degree in business and MBA in economics and finance from Fairleigh Dickinson University. 


Scott Grenier, CFP®, CPWA®

Scott Grenier is a Senior Estate Planner for Baird’s Private Wealth Management group. In this role, he works with clients and their Baird financial advisors on business succession, tax and estate planning strategies, with a focus on tax-efficient wealth transfer opportunities. Prior to joining Baird in 2010, Scott provided financial planning solutions to high-net-worth individuals and families at Cleary Gull. 

Scott graduated from Hamilton College with a Bachelor’s Degree in Economics and earned a Master of Science in Financial Services Degree from The American College. He is an Accredited Estate Planner through the National Association of Estate Planning & Councils, Chartered Advisor in Philanthropy through The American College, and a CERTIFIED FINANCIAL PLANNER

Scott served on the Board of the Milwaukee Estate Planning Forum. Currently he is a member of the Milwaukee Estate Planning Forum, the Society of Financial Service Professionals and the Financial Planning Association of Southeastern Wisconsin.


Erica Kroll

Erica Kroll joined Baird in 2003 and has over 14 years experience in the financial services industry. As the Insurance Specialist for Baird Insurance Services, Erica supports Baird Financial Advisors in insurance planning concepts from the most simple to advanced wealth transfer planning techniques. Erica also assists in evaluating client’s existing insurance portfolios.  Erica is a Chartered Life Underwriter (CLU®) designee and has advanced education in long-term care planning. She also holds the FINRA Series 6 & 63 licenses, as well as, the WI life and health licenses.



Timothy M. Steffen , CPA/PFS, CFP®, CPWA®

Tim Steffen is Director of Financial Planning for Baird’s Private Wealth Management group. In this role, he meets with clients and prospects to discuss their financial and estate planning needs, as well as serves as an income tax specialist for Baird Financial Advisors. Tim also supports Financial Advisors in a marketing and training capacity, helping them understand the benefits of using financial planning in their business and educating them on planning techniques.

Prior to joining Baird in 1999, Tim worked in Arthur Anderson’s Private Client Services group where he specialized in tax and financial planning. His clients included corporate executives, business owners and families.

Tim earned his bachelor’s degree in Accounting from the University of Illinois in 1991. He is a Certified Public Accountant/Personal Financial Specialist, a CERTIFIED FINANCIAL PLANNERTM professional, and a member of the American and Wisconsin Institutes of CPAs and the Financial Planning Association.

Commentary from Tim on a wide range of financial planning topics has been featured in national, regional and trade media such as The Wall Street Journal, USA Today, Chicago Tribune, San Francisco Chronicle, Barron’s, Bloomberg BusinessWeek, MarketWatch, Forbes, and InvestmentNews.


Laura Thurow

Laura is responsible for all research efforts focused on Baird’s Private Wealth Management. This includes outside money manager and mutual fund research in support of the Recommended Manager and ALIGN programs, as well as individual stock, bond and ETF research and portfolio analysis. She is co-portfolio manager of the ALIGN Strategic Portfolios, and a voting member of the Investment Policy, Manager & Policy, ALIGN, Mutual Fund, Structured Products and Managed Futures Oversight committees. Prior to joining Private Wealth Management Research, Laura spent five years as a member of Baird’s Auto & Truck Supplier Equity Research team. Laura received a bachelor of arts degrees in Economics from Trinity College and an MBA from the University of Chicago Booth School of Business. She has earned the CFA charter and is a member of the CFA Society of Milwaukee


© The Gervais Group • 1539 West Market Street • Mequon, WI 53092 • (262) 240-3519 or (800) 711-6132

© Robert W. Baird & Co. Incorporated.

Baird financial advisors may only conduct business with residents of the states or jurisdictions in which they are properly registered or licensed and not all of the securities, products and services mentioned are available in every state or jurisdiction. Please visit FINRA's BrokerCheck for specific state securities licensing for each Financial Advisor. This Website is for informational purposes and is not an offer or solicitation to buy or sell any securities, products or services. This site is for residents of the United States. Baird does not offer tax or legal advice. Securities, products and services are offered through Robert W. Baird & Co. Incorporated. Member NYSE and SIPC.
This site is powered by the Northwoods Titan Content Management System